# Managing the complexity of digital transformation—How multiple concurrent initiatives foster hybrid ambidexterity

> Research article (Electronic Markets, 2022) · cited 54× · AI/ML

**Wikidata**: [openalex:W4214824091](https://www.wikidata.org/wiki/openalex:W4214824091)  
**Source**: https://4ort.xyz/entity/managing-the-complexity-of-digital-transformationhow-multiple-concurrent-initiatives-foster-hybrid-ambidexterity