# Managing omni-customer brand experience via augmented reality

> Research article (Qualitative Market Research An International Journal, 2020) · cited 33× · AI/ML

**Wikidata**: [openalex:W3008569640](https://www.wikidata.org/wiki/openalex:W3008569640)  
**Source**: https://4ort.xyz/entity/managing-omni-customer-brand-experience-via-augmented-reality