# Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions

> Research article (Journal of Retailing, 2017) · cited 395× · AI/ML

**Wikidata**: [openalex:W2574459737](https://www.wikidata.org/wiki/openalex:W2574459737)  
**Source**: https://4ort.xyz/entity/managing-multi-and-omni-channel-distribution-metrics-and-research-directions