# Managing menu innovation in a saturated market: An empirical evidence from the Chain restaurants in Malaysia

> Research article (Tourism and Hospitality Research, 2015) · cited 12× · AI/ML

**Wikidata**: [openalex:W2469057632](https://www.wikidata.org/wiki/openalex:W2469057632)  
**Source**: https://4ort.xyz/entity/managing-menu-innovation-in-a-saturated-market-an-empirical-evidence-from-the-chain-restaurants-in-malaysia