# Managing Marketing Decision-Making with Sentiment Analysis: An Evaluation of the Main Product Features Using Text Data Mining

> Research article (Sustainability, 2019) · cited 105× · AI/ML

**Wikidata**: [openalex:W2965173796](https://www.wikidata.org/wiki/openalex:W2965173796)  
**Source**: https://4ort.xyz/entity/managing-marketing-decision-making-with-sentiment-analysis-an-evaluation-of-the-main-product-features-using-text-data-mi