# Managing in an era of falsity: Falsity from the metaverse to fake news to fake endorsement to synthetic influence to false agendas

> Research article (Business Horizons, 2022) · cited 21× · AI/ML

**Wikidata**: [openalex:W4290059358](https://www.wikidata.org/wiki/openalex:W4290059358)  
**Source**: https://4ort.xyz/entity/managing-in-an-era-of-falsity-falsity-from-the-metaverse-to-fake-news-to-fake-endorsement-to-synthetic-influence-to-fals