# Managing Consumer Deliberations in a Decentralized Distribution Channel

> Research article (Marketing Science, 2019) · cited 41× · AI/ML

**Wikidata**: [openalex:W2894588852](https://www.wikidata.org/wiki/openalex:W2894588852)  
**Source**: https://4ort.xyz/entity/managing-consumer-deliberations-in-a-decentralized-distribution-channel