# Managing business-to-business open innovation: A project-level approach

> Research article (Industrial Marketing Management, 2021) · cited 48× · AI/ML

**Wikidata**: [openalex:W3134325349](https://www.wikidata.org/wiki/openalex:W3134325349)  
**Source**: https://4ort.xyz/entity/managing-business-to-business-open-innovation-a-project-level-approach