# Managing and building B2B SME brands: an emerging market perspective

> Research article (PSU Research Review, 2019) · cited 12× · AI/ML

**Wikidata**: [openalex:W2972081600](https://www.wikidata.org/wiki/openalex:W2972081600)  
**Source**: https://4ort.xyz/entity/managing-and-building-b2b-sme-brands-an-emerging-market-perspective