# Managerial metric use in marketing decisions across 16 countries: A cultural perspective

> Research article (Journal of International Business Studies, 2019) · cited 24× · AI/ML

**Wikidata**: [openalex:W2968435130](https://www.wikidata.org/wiki/openalex:W2968435130)  
**Source**: https://4ort.xyz/entity/managerial-metric-use-in-marketing-decisions-across-16-countries-a-cultural-perspective