# Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior

> Research article (Journal of Marketing Research, 2018) · cited 264× · AI/ML

**Wikidata**: [openalex:W4232279720](https://www.wikidata.org/wiki/openalex:W4232279720)  
**Source**: https://4ort.xyz/entity/man-versus-machine-resisting-automation-in-identity-based-consumer-behavior