# Making the customer experience journey more hedonic in a traditionally utilitarian service context: a case study

> Research article (Journal of service management, 2022) · cited 34× · AI/ML

**Wikidata**: [openalex:W4210395034](https://www.wikidata.org/wiki/openalex:W4210395034)  
**Source**: https://4ort.xyz/entity/making-the-customer-experience-journey-more-hedonic-in-a-traditionally-utilitarian-service-context-a-case-study