# Making Snowflakes Like Stocks: Stretching, Bending, and Positioning to Make Financial Market Analogies Work in Online Advertising

> Research article (Organization Science, 2016) · cited 34× · AI/ML

**Wikidata**: [openalex:W2507025612](https://www.wikidata.org/wiki/openalex:W2507025612)  
**Source**: https://4ort.xyz/entity/making-snowflakes-like-stocks-stretching-bending-and-positioning-to-make-financial-market-analogies-work-in-online-adver