# Making Similarity Versus Difference Comparison Affects Perceptions After Bicultural Exposure and Consumer Reactions to Culturally Mixed Products

> Research article (Journal of Cross-Cultural Psychology, 2016) · cited 40× · AI/ML

**Wikidata**: [openalex:W2549079061](https://www.wikidata.org/wiki/openalex:W2549079061)  
**Source**: https://4ort.xyz/entity/making-similarity-versus-difference-comparison-affects-perceptions-after-bicultural-exposure-and-consumer-reactions-to-c