# Making sense of global key account management (GAM): a case study from Japan

> Research article (Journal of Business and Industrial Marketing, 2018) · cited 11× · AI/ML

**Wikidata**: [openalex:W2889682607](https://www.wikidata.org/wiki/openalex:W2889682607)  
**Source**: https://4ort.xyz/entity/making-sense-of-global-key-account-management-gam-a-case-study-from-japan