# Making omnichannel an augmented reality: the current and future state of the art

> Research article (Journal of Research in Interactive Marketing, 2018) · cited 253× · AI/ML

**Wikidata**: [openalex:W2807709086](https://www.wikidata.org/wiki/openalex:W2807709086)  
**Source**: https://4ort.xyz/entity/making-omnichannel-an-augmented-reality-the-current-and-future-state-of-the-art