# Making Ads Stick: Role of Metaphors in Improving Advertising Memory

> Research article (Journal of Advertising, 2022) · cited 29× · AI/ML

**Wikidata**: [openalex:W4289261288](https://www.wikidata.org/wiki/openalex:W4289261288)  
**Source**: https://4ort.xyz/entity/making-ads-stick-role-of-metaphors-in-improving-advertising-memory