# Maintaining Warm, Trusting Relationships with Brands: Increased Temperature Perceptions after Thinking of Communal Brands

> Research article (PLoS ONE, 2015) · cited 28× · AI/ML

**Wikidata**: [openalex:W3121853307](https://www.wikidata.org/wiki/openalex:W3121853307)  
**Source**: https://4ort.xyz/entity/maintaining-warm-trusting-relationships-with-brands-increased-temperature-perceptions-after-thinking-of-communal-brands