# Mad Monkey Records

> defunct label ran by Daniel De Los Santos and Eric Heinroth

**Wikidata**: [Q101160132](https://www.wikidata.org/wiki/Q101160132)  
**Source**: https://4ort.xyz/entity/mad-monkey-records

## Summary
Mad Monkey Records is a defunct record label that was operated by Daniel De Los Santos and Eric Heinroth. Functioning as a brand and trademark within the phonographic industry, the entity served as a commercial imprint for the marketing of music recordings and videos.

## Key Facts
- **Status**: The label is currently classified as defunct.
- **Leadership**: It was run by Daniel De Los Santos and Eric Heinroth.
- **Classification**: Mad Monkey Records is an instance of a record label, a brand and trademark associated with the marketing of music.
- **Industry**: It operates (or operated) within the phonographic industry.
- **Identifiers**: The entity has a Discogs label ID of 3930.
- **Core Function**: As a record label, it functioned as a commercial name and imprint distinct from the operational record company.
- **Ontological Mapping**: It is aligned with the class definitions of `http://dbpedia.org/ontology/RecordLabel` and `http://purl.org/ontology/mo/Label`.

## FAQs
- **Who operated Mad Monkey Records?**
  The label was run by Daniel De Los Santos and Eric Heinroth.
- **Is Mad Monkey Records still active?**
  No, the entity is described as a defunct record label.
- **What is the primary function of Mad Monkey Records?**
  It served as a brand and trademark for marketing music recordings and music videos within the phonographic industry.
- **How is Mad Monkey Records identified in music databases?**
  It is cataloged with a Discogs label ID of 3930.
- **What distinguishes a record label from a record company?**
  A record label is the brand or trademark used for marketing, whereas a record company is the operational business entity; Mad Monkey Records functioned as the former.

## Why It Matters
Mad Monkey Records represents the specific implementation of the record label archetype within the music industry's infrastructure. As a brand and trademark, it illustrates the critical role labels play in the phonographic industry as the public-facing identity for music distribution and commercialization. Even in its defunct state, its documentation in databases like Discogs (ID: 3930) and adherence to industry taxonomies contribute to the preservation of music history and the maintenance of structured data regarding commercial imprints. It exemplifies the distinction between the creative brand (the label) and the operational logistics (the company), a fundamental concept in music business organization.

## Notable For
- **Specific Leadership**: Distinctly operated by the partnership of Daniel De Los Santos and Eric Heinroth.
- **Defunct Status**: Recognized historically as a ceased operation within the industry.
- **Database Integration**: Uniquely identified in the Discogs ecosystem by label ID 3930.
- **Brand Classification**: Explicitly defined as a record label rather than a broader record company, adhering to strict industry definitions.

## Body
### Operational Definition
Mad Monkey Records is defined as a record label, a classification that places it within the hierarchy of trade names, brands, and trademarks. As a record label, its primary scope was the marketing of music recordings and music videos, operating as a commercial name and imprint. This role is distinct from that of a record company; while the company handles the logistical and financial aspects of production, the label serves as the brand identity under which the music is released. This distinction is codified in various knowledge systems, where "record label" is explicitly labeled as different from "record company."

### Leadership and Status
The operational history of Mad Monkey Records is defined by its leadership and its current status. The label was run by two individuals, Daniel De Los Santos and Eric Heinroth. Despite the typical longevity associated with brand trademarks, the entity is currently classified as defunct. This status indicates that while the brand may still exist in historical records and databases, it is no longer actively releasing new material or operating as a going concern within the phonographic industry.

### Industry Context and Classification
Situated firmly within the phonographic industry, Mad Monkey Records participated in the sector dedicated to music production, distribution, and sales. The classification of record labels like this one often falls under Library of Congress Classification ML3792.A-ML3792.Z, which categorizes literature and data concerning individual record companies and labels. As a subclass of trade names and brands, the label functioned as a protected signifier of origin and a recognizable symbol of specific features or reputation for the music it marketed.

### Digital Integration and Metadata
In the digital realm, Mad Monkey Records is integrated into major music information infrastructures. It is assigned a Discogs label ID of 3930, which allows for distinct identification within that crowdsourced database. Furthermore, as an instance of a record label, it is conceptually mapped to semantic web ontologies, including `http://dbpedia.org/ontology/RecordLabel` and `http://purl.org/ontology/mo/Label`. These mappings ensure that the entity is interoperable with linked data systems, facilitating its inclusion in global knowledge graphs and digital repositories that document the history of music imprints.