# Macromarketing and the Systems Imperative

> Research article (Journal of Macromarketing, 2020) · cited 50× · AI/ML

**Wikidata**: [openalex:W3111104021](https://www.wikidata.org/wiki/openalex:W3111104021)  
**Source**: https://4ort.xyz/entity/macromarketing-and-the-systems-imperative