# Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions

> Research article (Journal of Advertising, 2020) · cited 82× · AI/ML

**Wikidata**: [openalex:W3085671829](https://www.wikidata.org/wiki/openalex:W3085671829)  
**Source**: https://4ort.xyz/entity/macro-and-exogenous-factors-in-computational-advertising-key-issues-and-new-research-directions