# Machines learn neuromarketing: Improving preference prediction from self-reports using multiple EEG measures and machine learning

> Research article (International Journal of Research in Marketing, 2020) · cited 71× · AI/ML

**Wikidata**: [openalex:W3111377917](https://www.wikidata.org/wiki/openalex:W3111377917)  
**Source**: https://4ort.xyz/entity/machines-learn-neuromarketing-improving-preference-prediction-from-self-reports-using-multiple-eeg-measures-and-machine-