# Machine learning based prediction of consumer purchasing decisions : the evidence and its significance

> Research article (St Andrews Research Repository (St Andrews Research Repository), 2018) · cited 14× · AI/ML

**Wikidata**: [openalex:W2807337825](https://www.wikidata.org/wiki/openalex:W2807337825)  
**Source**: https://4ort.xyz/entity/machine-learning-based-prediction-of-consumer-purchasing-decisions-the-evidence-and-its-significance