# Machine Learning Attribution Models for Real-Time Marketing Optimization: Performance Evaluation and Deployment Challenges

> Research article (International Journal of Advanced Multidisciplinary Research and Studies, 2023) · cited 15× · AI/ML

**Wikidata**: [openalex:W4413841935](https://www.wikidata.org/wiki/openalex:W4413841935)  
**Source**: https://4ort.xyz/entity/machine-learning-attribution-models-for-real-time-marketing-optimization-performance-evaluation-and-deployment-challenge