# Machine learning and artificial intelligence use in marketing: a general taxonomy

> Research article (Italian Journal of Marketing, 2022) · cited 83× · AI/ML

**Wikidata**: [openalex:W4283393307](https://www.wikidata.org/wiki/openalex:W4283393307)  
**Source**: https://4ort.xyz/entity/machine-learning-and-artificial-intelligence-use-in-marketing-a-general-taxonomy