# Machine learning and AI in marketing – Connecting computing power to human insights

> Research article (International Journal of Research in Marketing, 2020) · cited 549× · AI/ML

**Wikidata**: [openalex:W3081095512](https://www.wikidata.org/wiki/openalex:W3081095512)  
**Source**: https://4ort.xyz/entity/machine-learning-and-ai-in-marketing-connecting-computing-power-to-human-insights