# Machiavellianism and Gift-Giving in Live Video Streaming: The Mediating Role of Desire for Control and the Moderating Role of Materialism

> Research article (Behavioral Sciences, 2022) · cited 10× · AI/ML

**Wikidata**: [openalex:W4281264389](https://www.wikidata.org/wiki/openalex:W4281264389)  
**Source**: https://4ort.xyz/entity/machiavellianism-and-gift-giving-in-live-video-streaming-the-mediating-role-of-desire-for-control-and-the-moderating-rol