# Luxury brands do not glitter equally for everyone

> Research article (Journal of Brand Management, 2017) · cited 13× · AI/ML

**Wikidata**: [openalex:W2768489335](https://www.wikidata.org/wiki/openalex:W2768489335)  
**Source**: https://4ort.xyz/entity/luxury-brands-do-not-glitter-equally-for-everyone
