# LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning

> Research article (Journal of Interactive Marketing, 2020) · cited 82× · AI/ML

**Wikidata**: [openalex:W3088138397](https://www.wikidata.org/wiki/openalex:W3088138397)  
**Source**: https://4ort.xyz/entity/lstm-response-models-for-direct-marketing-analytics-replacing-feature-engineering-with-deep-learning