# Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies

> Research article (Journal of Marketing, 2018) · cited 43× · AI/ML

**Wikidata**: [openalex:W2907817737](https://www.wikidata.org/wiki/openalex:W2907817737)  
**Source**: https://4ort.xyz/entity/lost-in-a-universe-of-markets-toward-a-theory-of-market-scoping-for-early-stage-technologies