# Losses Loom <i>Longer</i> than Gains: Modeling the Impact of Service Crises on Perceived Service Quality over Time

> Research article (Journal of Marketing Research, 2015) · cited 90× · AI/ML

**Wikidata**: [openalex:W1985884414](https://www.wikidata.org/wiki/openalex:W1985884414)  
**Source**: https://4ort.xyz/entity/losses-loom-i-longer-i-than-gains-modeling-the-impact-of-service-crises-on-perceived-service-quality-over-time