# “Lordy, Lordy, Look Who’s 40!” The <i>Journal of Consumer Research</i> Reaches a Milestone

> Research article (Journal of Consumer Research, 2015) · cited 30× · AI/ML

**Wikidata**: [openalex:W2175092109](https://www.wikidata.org/wiki/openalex:W2175092109)  
**Source**: https://4ort.xyz/entity/lordy-lordy-look-whos-40-the-i-journal-of-consumer-research-i-reaches-a-milestone