# Localiza

> car rental company established in Brazil

**Wikidata**: [Q10319490](https://www.wikidata.org/wiki/Q10319490)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Localiza)  
**Source**: https://4ort.xyz/entity/localiza

## Summary

Localiza is a Brazilian car rental company founded in 1973, operating under the official name Localiza Rent a Car S/A. As a publicly traded corporation listed on the São Paulo Stock Exchange, it is a major player in the mobility sector. The company maintains its headquarters in Belo Horizonte, Brazil.

## Key Facts
*   **Official Name:** Localiza Rent a Car S/A
*   **Also Known As:** Localiza, Localiza&Co
*   **Industry:** Car rental company
*   **Founded (Inception):** 1973
*   **Location:** Headquarters in Belo Horizonte, Brazil
    *   **Address:** Avenida Bernardo Vasconcelos, n° 377 - Cachoeirinha – CEP: 31.150-000 - Belo Horizonte – MG
    *   **Coordinates:** -19.884972222222, -43.947111111111
*   **Corporate Status:** Public company (sociedade anônima)
*   **Stock Symbol:** RENT3 (listed on the São Paulo Stock Exchange)
*   **Financials:** Operating income of 7.335 billion Brazilian reals (reported March 2024)
*   **Digital Presence:** Website in Portuguese; active on Twitter, Facebook, Instagram, and YouTube.

## FAQs

**What is Localiza?**
Localiza is a Brazilian car rental company established in 1973. It operates as a public company under the legal name Localiza Rent a Car S/A.

**Is Localiza a public company?**
Yes, Localiza is a public company. It is listed on the São Paulo Stock Exchange under the ticker symbol RENT3 and trades as a sociedade anônima.

**Where is Localiza headquartered?**
The company is headquartered in Belo Horizonte, Brazil. Its specific address is Avenida Bernardo Vasconcelos, n° 377 in the Cachoeirinha neighborhood.

**What are Localiza's financials?**
As of March 2024, Localiza reported an operating income of 7.335 billion Brazilian reals.

**How can I find Localiza online?**
Localiza maintains a primary website (localiza.com) and a site for used car sales (seminovos.localiza.com). The company is active on social media platforms including Twitter, Facebook, Instagram, and YouTube.

## Why It Matters

Localiza is a significant entity in the Brazilian market due to its longevity and scale. Established in 1973, it has grown into a publicly traded powerhouse on the São Paulo Stock Exchange, demonstrating substantial economic influence with an operating income exceeding 7 billion Brazilian reals. Its status as a "sociedade anônima" allows for public investment, differentiating it from private rental agencies. Furthermore, the company manages a distinct ecosystem that includes not just rentals, but also the sale of used cars, indicating a comprehensive approach to vehicle lifecycle management in Brazil.

## Notable For
*   **Corporate Scale:** Reporting an operating income of 7.335 billion Brazilian reals.
*   **Market Position:** Being a publicly traded company on the São Paulo Stock Exchange (ticker: RENT3).
*   **Longevity:** Operating in the car rental industry since its inception in 1973.
*   **Dual Operations:** Maintaining distinct portals for car rentals and the sale of seminovos (used cars).
*   **Geographic Specificity:** Being deeply rooted in Belo Horizonte, Brazil, with specific headquarters coordinates and address.

## Body

### Corporate Identity and Classification
Localiza operates as a **business** and a **public company**. In Brazil, it is structured as a **sociedade anônima**, a legal form equivalent to a joint-stock company or publicly traded corporation. This classification means the company offers its securities for sale to the general public. It functions within the **car rental company** industry.

The entity is known by the aliases **Localiza** and **Localiza&Co**, though its official registered name is **Localiza Rent a Car S/A**.

### Financial and Market Data
Localiza is a listed entity on the **São Paulo Stock Exchange**.
*   **Stock Ticker:** RENT3
*   **Operating Income:** 7.335 billion Brazilian reals (BRL)
    *   *Note: This figure was reported with a point in time of March 2024.*

### Location and Contact Information
The company's physical presence is centered in Brazil.
*   **Country:** Brazil
*   **Headquarters:** Belo Horizonte
*   **Street Address:** Avenida Bernardo Vasconcelos, n° 377 - Cachoeirinha – CEP: 31.150-000 - Belo Horizonte – MG
*   **Coordinates:** -19.884972222222, -43.947111111111

### Online Presence and Digital Footprint
Localiza maintains a comprehensive digital footprint, primarily in **Portuguese**.
*   **Websites:**
    *   Main site: https://www.localiza.com/
    *   Used cars site: https://seminovos.localiza.com/
*   **Social Media:**
    *   **Twitter:** @localizahertz (ID: 1362890839). Follower counts have ranged from 8,633 (April 2020) to 12,871 (February 2023).
    *   **Facebook:** Official page "Localiza" (Brazilian Portuguese). Had 1,510,603 followers as of October 2020.
    *   **Instagram:** @localizahertz
    *   **YouTube:** Channel ID `UCih5OCQysXeJwyTtvjWYHBA`. Had 51,900 subscribers as of February 2025.

### External Identifiers
Localiza is indexed by various external databases:
*   **Crunchbase Organization ID:** localiza-hertz
*   **OSM Name Suggestion Index ID:** localiza-d9531a
*   **Freebase ID:** /m/0hr2jb4

### Historical Context
*   **Inception:** The company was founded in **1973**.

## References

1. [Source](https://goo.gl/maps/3sQf5wPCaBw)
2. Name Suggestion Index
3. YouTube API