# Live streaming shopping as a new retail format: insights from a qualitative study of consumers and retailers

> Research article (International Journal of Retail & Distribution Management, 2023) · cited 25× · AI/ML

**Wikidata**: [openalex:W4387791794](https://www.wikidata.org/wiki/openalex:W4387791794)  
**Source**: https://4ort.xyz/entity/live-streaming-shopping-as-a-new-retail-format-insights-from-a-qualitative-study-of-consumers-and-retailers