# Live streaming product display or social interaction: How do they influence consumer intention and behavior? A heuristic-systematic perspective

> Research article (Electronic Commerce Research and Applications, 2024) · cited 37× · AI/ML

**Wikidata**: [openalex:W4400855517](https://www.wikidata.org/wiki/openalex:W4400855517)  
**Source**: https://4ort.xyz/entity/live-streaming-product-display-or-social-interaction-how-do-they-influence-consumer-intention-and-behavior-a-heuristic-s