# Live streaming commerce from the sellers’ perspective: implications for online relationship marketing

> Research article (Journal of Marketing Management, 2020) · cited 441× · AI/ML

**Wikidata**: [openalex:W3017313747](https://www.wikidata.org/wiki/openalex:W3017313747)  
**Source**: https://4ort.xyz/entity/live-streaming-commerce-from-the-sellers-perspective-implications-for-online-relationship-marketing