# Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective

> Research article (Information & Management, 2021) · cited 597× · AI/ML

**Wikidata**: [openalex:W3185836854](https://www.wikidata.org/wiki/openalex:W3185836854)  
**Source**: https://4ort.xyz/entity/live-streaming-commerce-and-consumers-purchase-intention-an-uncertainty-reduction-perspective