# Live stream marketing and consumers’ purchase intention: An IT affordance perspective using the S-O-R paradigm

> Research article (Frontiers in Psychology, 2023) · cited 51× · AI/ML

**Wikidata**: [openalex:W4319795243](https://www.wikidata.org/wiki/openalex:W4319795243)  
**Source**: https://4ort.xyz/entity/live-stream-marketing-and-consumers-purchase-intention-an-it-affordance-perspective-using-the-s-o-r-paradigm