# Live Events and the Sport Customer: A Sport Spectator Quality-Value-Behavior Model

> Research article (Journal of Global Sport Management, 2020) · cited 10× · AI/ML

**Wikidata**: [openalex:W3110716406](https://www.wikidata.org/wiki/openalex:W3110716406)  
**Source**: https://4ort.xyz/entity/live-events-and-the-sport-customer-a-sport-spectator-quality-value-behavior-model