# Literary Criticism in Advertising and Consumer Research: Revisiting Barbara Stern

> Research article (Journal of Advertising, 2022) · cited 16× · AI/ML

**Wikidata**: [openalex:W4220809118](https://www.wikidata.org/wiki/openalex:W4220809118)  
**Source**: https://4ort.xyz/entity/literary-criticism-in-advertising-and-consumer-research-revisiting-barbara-stern