# Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective

> Research article (Review of Managerial Science, 2018) · cited 72× · AI/ML

**Wikidata**: [openalex:W2803809134](https://www.wikidata.org/wiki/openalex:W2803809134)  
**Source**: https://4ort.xyz/entity/linking-motivational-regulation-to-brand-passion-in-a-moderated-model-of-customer-gender-and-age-an-organismic-integrati