# Linking customer mindsets, brand engagement, and citizenship behavior: the moderating role of brand trust

> Research article (Journal of Product & Brand Management, 2024) · cited 20× · AI/ML

**Wikidata**: [openalex:W4393088396](https://www.wikidata.org/wiki/openalex:W4393088396)  
**Source**: https://4ort.xyz/entity/linking-customer-mindsets-brand-engagement-and-citizenship-behavior-the-moderating-role-of-brand-trust