# Limitless personalisation: the role of Big Data in unveiling service opportunities

> Research article (Technology Analysis and Strategic Management, 2019) · cited 27× · AI/ML

**Wikidata**: [openalex:W2954511375](https://www.wikidata.org/wiki/openalex:W2954511375)  
**Source**: https://4ort.xyz/entity/limitless-personalisation-the-role-of-big-data-in-unveiling-service-opportunities