# Limited edition packaging: objectives, implementations and related marketing mix decisions of a scarcity product tactic

> Research article (Journal of Consumer Marketing, 2020) · cited 30× · AI/ML

**Wikidata**: [openalex:W3038052421](https://www.wikidata.org/wiki/openalex:W3038052421)  
**Source**: https://4ort.xyz/entity/limited-edition-packaging-objectives-implementations-and-related-marketing-mix-decisions-of-a-scarcity-product-tactic