# Light colors and comfortable warmth: Crossmodal correspondences between thermal sensations and color lightness influence consumer behavior

> Research article (Food Quality and Preference, 2018) · cited 65× · AI/ML

**Wikidata**: [openalex:W2894045647](https://www.wikidata.org/wiki/openalex:W2894045647)  
**Source**: https://4ort.xyz/entity/light-colors-and-comfortable-warmth-crossmodal-correspondences-between-thermal-sensations-and-color-lightness-influence-