# Light and Pale Colors in Food Packaging: When Does This Package Cue Signal Superior Healthiness or Inferior Tastiness?

> Research article (Journal of Retailing, 2016) · cited 213× · AI/ML

**Wikidata**: [openalex:W2521682498](https://www.wikidata.org/wiki/openalex:W2521682498)  
**Source**: https://4ort.xyz/entity/light-and-pale-colors-in-food-packaging-when-does-this-package-cue-signal-superior-healthiness-or-inferior-tastiness