# Liar, liar, my size is higher: How retailer context influences labeled size believability and consumer responses to vanity sizing

> Research article (Journal of Retailing and Consumer Services, 2016) · cited 12× · AI/ML

**Wikidata**: [openalex:W2536624711](https://www.wikidata.org/wiki/openalex:W2536624711)  
**Source**: https://4ort.xyz/entity/liar-liar-my-size-is-higher-how-retailer-context-influences-labeled-size-believability-and-consumer-responses-to-vanity-