# Leveraging Textual Paralanguage and Consumer–Brand Relationships for More Relatable Online Brand Communication: A Social Presence Approach

> Research article (Journal of Interactive Advertising, 2019) · cited 33× · AI/ML

**Wikidata**: [openalex:W2986773665](https://www.wikidata.org/wiki/openalex:W2986773665)  
**Source**: https://4ort.xyz/entity/leveraging-textual-paralanguage-and-consumerbrand-relationships-for-more-relatable-online-brand-communication-a-social-p