# Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences

> Research article (Journal of Retailing, 2023) · cited 96× · AI/ML

**Wikidata**: [openalex:W4388785148](https://www.wikidata.org/wiki/openalex:W4388785148)  
**Source**: https://4ort.xyz/entity/leveraging-in-store-technology-and-ai-increasing-customer-and-employee-efficiency-and-enhancing-their-experiences