# Leveraging generative AI capabilities for competitive advantage: A moderated mediation analysis of environmental dynamism and service innovation

> Research article (Industrial Marketing Management, 2025) · cited 17× · AI/ML

**Wikidata**: [openalex:W4410909065](https://www.wikidata.org/wiki/openalex:W4410909065)  
**Source**: https://4ort.xyz/entity/leveraging-generative-ai-capabilities-for-competitive-advantage-a-moderated-mediation-analysis-of-environmental-dynamism